ALL POSTS TAGGED behavioural economics

Behavioural Economics in Action: A Case Study

Posted Mar 16 in Work tagged , by

Our agency is getting our head around the principles of behavioural economics and it’s starting to inform our thinking and improve our ideas dramatically.  I see behavioural economics as rather executional – it doesn’t help frame the problem, the behaviour to change, or the overall strategy – but once all of that is clear it [...]

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An Interview with FXGuide

Posted Sep 23 in Press tagged , , , , by

Here’s an interview with FXGuide on how we change behaviour at Naked Communications.  Its a video about 24 minutes long.

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Review of Daniel Kahneman’s: Thinking Fast and Slow

Posted May 29 in Press tagged , , , , by

This is a review I have completed in the International Journal of Advertising for Daniel Kahneman’s interesting book ‘Thinking, Fast and Slow’.  If you are into Behavioural Economics you may want to read it.  Unfortunately, I only have these photos – but if you click on them they should come up full size.

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Psycho-marketing Experiment: Stop Talking, Get People to Act

Posted Jun 17 in Work tagged , , by

Below is the write up of the psycho-marketing experiment we conducted at Mumbrella360, as it appeared on Mumbrella. There is also a link to it in The Australian, and on The Punch with some interesting comments. For those of you who missed it, we teamed up with Save the Children and Deakin University to run [...]

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