This is a talk I gave at the opening of the amazing Museum of Australian Democracy Eureka (M.A.D.E.) earlier this year. My son Asterix makes a great cameo.Read more... Opinion, Uncategorized tagged behavioural economics, James Hurman, Link Testing, Millward Brown, Pre testing by Adam Ferrier
This is a article I wrote recently for B&T magazine – kind of antagonistic by proxy. I was recently asked by ABC radio to name the four big unanswered questions in our field. One of the questions I posed was that we don’t know if a campaign or idea is going to work. I [...]Read more... Work tagged behavioural economics, Who Gives a Crap by Adam Ferrier
Our agency is getting our head around the principles of behavioural economics and it’s starting to inform our thinking and improve our ideas dramatically. I see behavioural economics as rather executional – it doesn’t help frame the problem, the behaviour to change, or the overall strategy – but once all of that is clear it [...]Read more... Press tagged Action Advertising, Behaviour change, behavioural economics, emotional advertising, Rational advertising by Adam Ferrier
Here’s an interview with FXGuide on how we change behaviour at Naked Communications. Its a video about 24 minutes long.Read more... Press tagged behavioural economics, book review, daniel Kahneman, fast and Slow, Thinking by Adam Ferrier
This is a review I have completed in the International Journal of Advertising for Daniel Kahneman’s interesting book ‘Thinking, Fast and Slow’. If you are into Behavioural Economics you may want to read it. Unfortunately, I only have these photos – but if you click on them they should come up full size.Read more... Work tagged Action Advertising, behavioural economics, consumer psychology by Adam Ferrier
Below is the write up of the psycho-marketing experiment we conducted at Mumbrella360, as it appeared on Mumbrella. There is also a link to it in The Australian, and on The Punch with some interesting comments. For those of you who missed it, we teamed up with Save the Children and Deakin University to run [...]Read more...