Okay, I know I shouldn’t say this, but I’m going to. I’m a little bored with every brand I know trying to save the world. I have just returned from a week in Cannes where it seemed the only prerequisite for winning an award was you did something good beyond selling the brand or product [...]Read more... Opinion tagged Adnews, Existential advertising, existential marketing by Adam Ferrier
This Article First Appeared in Adnews Anyone read Existential Psychotherapy by Irvin Yalom? Okay, anyone watched Groundhog Day with Bill Murray? Same thing, and both will help you with brand management. Let me explain. If you read Existential Psychotherapy please be careful. I read this book in 1996 and was so moved by it I went to the Office of Births, [...]Read more... Opinion tagged Adnews, John Wayne Glover, manufacturing consent, Noam Chomsky, Shepard Fairey, Sydney Peace Proize, Tania Ferrier, terrorism by Adam Ferrier
I was in the airport lounge yesterday when I heard over the pager ‘Could Professor Noam Chomsky please come to the reception area’. What?!? I then realised Noam was in town to pick up his Sydney Peace Prize, so thought, unless it was a coincidence of linguistic proportions that it must indeed be the Noam [...]Read more... Opinion tagged Adnews, Focus group, Hipster, murder by Adam Ferrier
Why did you watch that ad, buy that silly fixie or commit that murder? Understanding your own motivations for your behaviour can be…difficult. I’ve never murdered a person, but I would imagine it would be quite a ‘high involvement’ task. Even the most brazen and seemingly spontaneous murder would require a degree of thought and [...]Read more...