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Behavioural Economics in Action: A Case Study

Our agency is getting our head around the principles of behavioural economics and it’s starting to inform our thinking and improve our ideas dramatically.  I see behavioural economics as rather executional – it doesn’t help frame the problem, the behaviour to change, or the overall strategy – but once all of that is clear it [...]

TAC #homesafely: Case Study

Naked Communications latest for the TAC in Victoria. If you contributed to this campaign – thank you. This campaign was shortlisted in Adnews Media campaign of the year. Have a look and you’ll see why.

The Overstay Checkout For Art Series Hotels

Dare I say it, a revolutionary idea for the hotel industry. This is Naked Communication’s latest work with The Art Series Hotels.  Great results.  Was shortlisted in Adnews ‘Gamechanger’ Award for 2013.

adidas Stella McCartney Barricade and the mirrorcourt

Naked Communications has recently began work with adidas. Our first assignment was to help launch the new adidas Stella McCartney Barricade range. The brief was where style meets performance. The idea – playing tennis on a court made entirely of mirrors.  Caroline Woziacki, Laura Robson, and Maria Kirilenko christened the court whilst playing in the [...]

5 Projects by Naked Communications in 2012

1. Art Series Hotels, The ‘Overstay Checkout’  This campaign is more of a business idea we have developed with Art Series Hotels.  The Overstay Checkout is part gamification of the hotel experience, and in-part behavioural economics.  In essence you don’t have to check out of your room until the next person checks in. Ring every [...]

Dame Edna Everage Offers Jarrah Drinkers a Break From the Usual

Here’s a campaign that we’ve done with Dame Edna Everage.  It’s interesting for a few reasons a) it’s completely unscripted (or as they say ‘soft scripted’ may be more accurate, b) a lot of the content was made purely for Facebook with which we aim to build a Facebook community, c) you have a chance [...]

Spikes Asia Success

So Naked Communications did well at Spikes Asia and Cannes Advertising Festival of Creativity this year.  Here’s what we won at Spikes: Gold Spike, Media: Product/Service  for ‘Share a coke’ Gold Spike, Sales Promotion: Use of Media  for ‘Share a coke’ Silver Spike, Use of Media for ‘Steal Banksy’ Silver Spike, Sales Promotion: Product/Service for [...]

Renault: Made For You

Here’s something we did for Renault earlier this year. Sometimes, the right thing to do is just show the story of the brand.  

If It’s Great Creative Why Does It Look So Gross?

UPDATE: In 10 days the campaign has had 450,000 views, and the KPI’s set (measured by samples requested) have been exceeded.   This, believe it or not, is one of the pieces of Naked Communications work I’m rather proud of. It is absolutely disgusting, and I still really can’t watch the whole thing, so be [...]

Which Warhol: The Follow up to ‘Steal Banksy’

We’ve recently embarked on the follow up to ‘Steal Banksy’.  It’s a promotion involving the self-proclaimed ‘worlds greatest living art forger’ Tony Tetro.  Briefly we’ve had Tony create 9 Andy Warhol replicas, each of which has been stamped 3 times on the back fake, fake, fake.  The 9 are hung with one original Warhol.  Guess [...]

Recent Posts

• Is Capitalism Now the Servant of Socialism?
• The Dangers of Masturbation and How To Avoid Them
• Behavioural Economics in Action: A Case Study
• TAC #homesafely: Case Study
• The Overstay Checkout For Art Series Hotels

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