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Is Capitalism Now the Servant of Socialism?

Woodside – Adam Ferrier AIR Here’s a radio interview I did with ABC Perth about the recent victory the ‘environmentalists’ (i.e. general population) had over the $45 billion proposed Browse LNG project in Northern West Australia.  Towards the end it touches on business models and the balance of capitalism and socialism.

Australian Creative: 2013 Power 20

In the cringe, self-promotion moment of the week I’ve been selected in a list of creative type people dubbed the ‘Power 20′, by Australian Creative.  However, it’s not that often people publish nice things in print about me – so here’s the article.  Thanks Australian Creative for including me. I also like this quote “If [...]

Alan Jones and The Trouble He Is In

Here are some comments I made about Alan Jones. As the furore continued it became more and more clear that this wasn’t a flash in the pan, and Alan Jones is in serious shit.   SBS Vs Channel 10   Here is a video from Lateline.   Here’s how The Australian, News.com, and LeadingCompany reported various components of [...]

An Interview with FXGuide

Here’s an interview with FXGuide on how we change behaviour at Naked Communications.  Its a video about 24 minutes long.

Why Interactive Advertising Trumps Emotional Advertising

Recently I gave a talk at Spikes Asia with Imogen Hewitt.  This is how the very clever Susie Sell captured the essence of the talk in Campaign Asia.  I hope it’s ok to copy and paste the entire article.  For the original thing go here.   Naked: Stop the song and dance and get consumers [...]

An Adam Ferrier Portrait

This is the first, and I imagine the last portrait done of me, and therefore deserves a place on the website.  If you want to see more from the artist you can see him here  

An Interview with Bob Garfield

So if you don’t know who Bob is you can check him out here. He was the moderator at our recent presentation in Cannes. This is what he has to say about Naked Communications philosophy of communications (copied word for word from his website).   Benjamin Franklin Wants You To Read This by Bob Garfield, [...]

Three Advertising Tease Campaigns: How to waste money

A recent spate of tease campaigns show there are some big clients with lots of money to waste.  Key point in creating a tease campaign is to generate interest in the message before the reveal – I doubt any of these three did.  This is a recent article in Adnews.  

Review of Daniel Kahneman’s: Thinking Fast and Slow

This is a review I have completed in the International Journal of Advertising for Daniel Kahneman’s interesting book ‘Thinking, Fast and Slow’.  If you are into Behavioural Economics you may want to read it.  Unfortunately, I only have these photos – but if you click on them they should come up full size.

Fast Company: The Fight for the Fifth Screen

The article below is from Kit Eaton and lifted from Fast Company. It’s interesting. Smartwatches, AR goggles, and more: There’s a mighty scramble afoot for your last sliver of attention. Is the the start of ad-mageddon? Screens: can’t live without ‘em; can’t avoid ‘em. And surely where there are screens, there will be companies hocking [...]

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