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Why Trumps What: A Brand Built For Growth

I’m convinced that we don’t improve by evolution, only by revolution.  I seen massive brands like Kodak and closer to home Ansett die. Trisha’s toys, the toy store in Cottesloe I used to get my toys from as child couldn’t compete with the category killer ‘Toys R Us’ – it’s now dead too. Same with [...]

The Dangers of Masturbation and How To Avoid Them

Note: Nobody I approached felt comfortable publishing this – so hear it lies, slightly out of place on my blog. Some years ago I worked in the area of forensic psychology, assessing sexual offenders for court and parole.  Assessing the dangerousness of a sex offender involved looking at many facets of their lives including their [...]

Has the Big Brand Ad Had its Day?

An article that first appeared in The Australian in Feb 2013. I HAVE a very strong emotional connection to Twitter. What does that mean? I use it a lot, I talk about it often, and I love it. I really enjoy it, and I don’t use any other social media service to anywhere near the [...]

Ask for a Favour and be Liked More

The above is an article that appeared in Adnews.  It’s a relatively funny tale about an experience I had at MONA.  I asked readers of the column to say hi to the store owner involved in the article. From the tweet below a few of you have.   Point of the article is a) ask [...]

Why The AFL May Soon Have A Super Bowl Like Advertising Phenomenon

The two biggest annual sporting events in the world – as judged by TV audiance size are the UEFA Champions League Final (European soccer) and The Super Bowl (USA Football).  The advertising during the Super Bowl is becoming as famous as the Super Bowl itself.  The EUFA Champions League Final has nothing of the sort. [...]

Lance Armstrong and Psychopathy

Write an article on psychopaths to get some attention. Act like a psychopath to get the worlds attention.  This is what I think will happen when lance Armstrong appears on Oprah. This article originally appeared in The Drum, before any of the ‘leaked’ bits about the interview emerged. When Lance Armstrong sits down on Oprah’s [...]

What’s ‘Reality Advertising’: And Why Mumbrella Was A Little Harsh

Something annoyed me about an article in Mumbrella a few months ago. It was talking about ‘fake’ campaigns, and yes ‘Witchery – ‘Man in the jacket’ was mentioned (a Naked campaign from a few years ago).   The article suggests the campaigns break a fundamental cornerstone of ‘truth in advertising’.   What I found irritating [...]

Victory Against an Evil Market

It’s not often I write something that gets 300+ comments back. Here’s a piece I wrote for The Drum on the success of plain packaging cigarettes about a month ago.  The original can be found here.   The introduction of plain packaging laws will stifle the strength of cigarette brands, writes psychologist and marketer Adam [...]

Alan Jones: Does he deserve a seat at the adults table?

A few years I wrote an open letter to the advertising and media industry asking all of us to boycott Kyle Sandilands and his radio show. It was straight after his infamous reaction to a child disclosing she had been raped on his show.  We now see a similar situation ocure with Alan Jones.  Like [...]

Cigarettes Will Kill You. Plain Packaging will Kill Cigarettes.

Here’s a link to an article I wrote for The Drum on the impact of plain packaging of cigarettes.  It’s had over 300 comments – most from people with views very different to my own.  I find the topic endlessly fascinating, and have written about it previously for The Punch, here.

Recent Posts

• WARC Innovation Award for our Overstay Checkout
• Why Trumps What: A Brand Built For Growth
• Is Capitalism Now the Servant of Socialism?
• The Dangers of Masturbation and How To Avoid Them
• Behavioural Economics in Action: A Case Study

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