The article below is from Kit Eaton and lifted from Fast Company. It’s interesting. Smartwatches, AR goggles, and more: There’s a mighty scramble afoot for your last sliver of attention. Is the the start of ad-mageddon? Screens: can’t live without ‘em; can’t avoid ‘em. And surely where there are screens, there will be companies hocking [...]Read more... advertising 2012, branded content, consumer completion, Gamification, geosocial, trends tagged by admin
So I’m a week or two late with my predictions, but these are the big advertising trends I see happening in 2012. I’ll be discussing these on ABC Radio tonight with James O’Loghlin. If you disagree then please let me know here, or call in tonight. The Context Advertisers are (slowly) coming around to the [...]Read more... Uncategorized tagged Uncategorized by admin
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!Read more... Opinion tagged by admin
All marketers and advertisers are in the business of behavior change. There is not a marketer in the world paid to keep things as they are. As long as business growth in a given then every brief will end in someones behaviour needing to change. As a result of nearly all marketing activity people are [...]Read more...