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Adam Ferrier

Is Capitalism Now the Servant of Socialism?

Woodside – Adam Ferrier AIR Here’s a radio interview I did with ABC Perth about the recent victory the ‘environmentalists’ (i.e. general population) had over the $45 billion proposed Browse LNG project in Northern West Australia.  Towards the end it touches on business models and the balance of capitalism and socialism.

The Dangers of Masturbation and How To Avoid Them

Note: Nobody I approached felt comfortable publishing this – so hear it lies, slightly out of place on my blog. Some years ago I worked in the area of forensic psychology, assessing sexual offenders for court and parole.  Assessing the dangerousness of a sex offender involved looking at many facets of their lives including their [...]

Behavioural Economics in Action: A Case Study

Our agency is getting our head around the principles of behavioural economics and it’s starting to inform our thinking and improve our ideas dramatically.  I see behavioural economics as rather executional – it doesn’t help frame the problem, the behaviour to change, or the overall strategy – but once all of that is clear it [...]

TAC #homesafely: Case Study

Naked Communications latest for the TAC in Victoria. If you contributed to this campaign – thank you. This campaign was shortlisted in Adnews Media campaign of the year. Have a look and you’ll see why.

The Overstay Checkout For Art Series Hotels

Dare I say it, a revolutionary idea for the hotel industry. This is Naked Communication’s latest work with The Art Series Hotels.  Great results.  Was shortlisted in Adnews ‘Gamechanger’ Award for 2013.

Has the Big Brand Ad Had its Day?

An article that first appeared in The Australian in Feb 2013. I HAVE a very strong emotional connection to Twitter. What does that mean? I use it a lot, I talk about it often, and I love it. I really enjoy it, and I don’t use any other social media service to anywhere near the [...]

Ask for a Favour and be Liked More

The above is an article that appeared in Adnews.  It’s a relatively funny tale about an experience I had at MONA.  I asked readers of the column to say hi to the store owner involved in the article. From the tweet below a few of you have.   Point of the article is a) ask [...]

Australian Creative: 2013 Power 20

In the cringe, self-promotion moment of the week I’ve been selected in a list of creative type people dubbed the ‘Power 20′, by Australian Creative.  However, it’s not that often people publish nice things in print about me – so here’s the article.  Thanks Australian Creative for including me. I also like this quote “If [...]

Why The AFL May Soon Have A Super Bowl Like Advertising Phenomenon

The two biggest annual sporting events in the world – as judged by TV audiance size are the UEFA Champions League Final (European soccer) and The Super Bowl (USA Football).  The advertising during the Super Bowl is becoming as famous as the Super Bowl itself.  The EUFA Champions League Final has nothing of the sort. [...]

adidas Stella McCartney Barricade and the mirrorcourt

Naked Communications has recently began work with adidas. Our first assignment was to help launch the new adidas Stella McCartney Barricade range. The brief was where style meets performance. The idea – playing tennis on a court made entirely of mirrors.  Caroline Woziacki, Laura Robson, and Maria Kirilenko christened the court whilst playing in the [...]

Recent Posts

• Is Capitalism Now the Servant of Socialism?
• The Dangers of Masturbation and How To Avoid Them
• Behavioural Economics in Action: A Case Study
• TAC #homesafely: Case Study
• The Overstay Checkout For Art Series Hotels

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