CGU Saves Tropfest

Work

Another piece of work from 2016 we’re proud of. It’s the classic ‘actions speak louder than ads’. We diverted $600,000 from our media spend, used the money to save the world’s biggest short film festival (Tropfest) and got millions in earned media. Won a few awards.

How CGU Saved Tropfest from Jim Ingram on Vimeo.