2009 August

The Brilliance of the Bored

Posted Aug 25 in Uncategorized tagged by

The Brett Rolfe took this photo this morning in Glebe, Sydney. It’s very clever. I sickly hope it’s part of a marketing campaign – but fear it’s to clever for that.

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What Marketers Want – In Their Own Words

Posted Aug 19 in Uncategorized tagged , by

The attached is an article as it appeared in The Australian on August 3, 2009. Naked Communications and Booz & Company have jointly conducted research looking into the pressures faced by marketers, and how they are responding. This article summarises the findings of the qualitative stage of the study.

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Forensic Shopping Investigation II: Shopping For Religion

Posted Aug 12 in Opinion, Work tagged , , by

When I was 16 my friend Cam and I went out one night shopping for a religion. Well, we were not really shopping for a religion, as much as minding our own business when we were accosted by scientologists on the street who coerced us to come inside their ‘church’. I remember it very clearly. [...]

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Thoughts on These Ads?

Posted Aug 11 in Uncategorized tagged by

I really like these ads. I imagine young guys would like them, read them, and potentially even take in the message. What do you think?

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Aspiration versus Authenticity in Advertising

Posted Aug 02 in Uncategorized tagged , , by

Saw this billboard for Kayser undies in Melbourne last night – and took the photo (with my Blackberry from the passenger seat of our car). Each one of these girls is supposed to represent a different body shape; Column, Pear, Apple, and Hourglass. It’s a simple idea – ‘we have undies for all body shapes’, [...]

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Kyle and Jackie O: Some Suggestions on How to Remove Them From The Airwaves

Posted Aug 02 in Uncategorized tagged by

I have written an open letter to the advertising and media industry asking for Kyle and Jackie O to be removed from the airwaves. Many people have written in and left comments, some of which have urged others to take action. Below is a list of activities people have suggested you can do to express [...]

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