The Brett Rolfe took this photo this morning in Glebe, Sydney. It’s very clever. I sickly hope it’s part of a marketing campaign – but fear it’s to clever for that.Read more... Booz and Company, Naked Communications by Adam Ferrier
The attached is an article as it appeared in The Australian on August 3, 2009. Naked Communications and Booz & Company have jointly conducted research looking into the pressures faced by marketers, and how they are responding. This article summarises the findings of the qualitative stage of the study.Read more... Opinion, Work tagged Auspol, Church of Scientology, cult by Adam Ferrier
When I was 16 my friend Cam and I went out one night shopping for a religion. Well, we were not really shopping for a religion, as much as minding our own business when we were accosted by scientologists on the street who coerced us to come inside their ‘church’. I remember it very clearly. [...]Read more... Uncategorized tagged Uncategorized by Adam Ferrier
I really like these ads. I imagine young guys would like them, read them, and potentially even take in the message. What do you think?Read more... aspiration, authenticity, Kayser by Adam Ferrier
Saw this billboard for Kayser undies in Melbourne last night – and took the photo (with my Blackberry from the passenger seat of our car). Each one of these girls is supposed to represent a different body shape; Column, Pear, Apple, and Hourglass. It’s a simple idea – ‘we have undies for all body shapes’, [...]Read more... Kyle and Jackie O by Adam Ferrier
I have written an open letter to the advertising and media industry asking for Kyle and Jackie O to be removed from the airwaves. Many people have written in and left comments, some of which have urged others to take action. Below is a list of activities people have suggested you can do to express [...]Read more...