28 April 2014Show Details
Engaging Australia’s Most Astute and Affluent Demographic
Rydges Sydney Central, Sydney, Australia
389 Pitt St, Sydney NSW 2000
Existential Marketing: Life, Brands and Aging.
Clearly, the mature market is a rapidly flourishing segment with a splendid extent of disposable income. In this scenario, how does one tap into this audience, get their attention and find the right touch points to sell them a lifestyle? How can one effectively communicate, without alienating other age groups? Hear from those that are leading the industry in communicating with what has become one of the most astute and affluent demographics in the market place. These organisations share their journey on how they have made age friendliness a way of life through their marketing and ad campaigns, thereby strengthening investment returns.