Why Trumps What: A Brand Built For Growth

Posted May 27 in Opinion

I’m convinced that we don’t improve by evolution, only by revolution.  I seen massive brands like Kodak and closer to home Ansett die. Trisha’s toys, the toy store in Cottesloe I used to get my toys from as child couldn’t compete with the category killer ‘Toys R Us’ – it’s now dead too. Same with [...]

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The Dangers of Masturbation and How To Avoid Them

Posted Apr 03 in Opinion

Note: Nobody I approached felt comfortable publishing this – so hear it lies, slightly out of place on my blog. Some years ago I worked in the area of forensic psychology, assessing sexual offenders for court and parole.  Assessing the dangerousness of a sex offender involved looking at many facets of their lives including their [...]

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WARC Innovation Award for our Overstay Checkout

Posted Jun 08 in Work

Really pleased to announce that our latest work for the Art Series Hotel’s, the Overstay Checkout, won the global award for innovation given out by WARC each year. We get $10,000 and a trophy, but more than that (obviously) the recogntion that we have created the most innovative work in the advertising landscape for 2012 [...]

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Behavioural Economics in Action: A Case Study

Posted Mar 16 in Work

Our agency is getting our head around the principles of behavioural economics and it’s starting to inform our thinking and improve our ideas dramatically.  I see behavioural economics as rather executional – it doesn’t help frame the problem, the behaviour to change, or the overall strategy – but once all of that is clear it [...]

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Is Capitalism Now the Servant of Socialism?

Posted Apr 12 in Press

Woodside – Adam Ferrier AIR Here’s a radio interview I did with ABC Perth about the recent victory the ‘environmentalists’ (i.e. general population) had over the $45 billion proposed Browse LNG project in Northern West Australia.  Towards the end it touches on business models and the balance of capitalism and socialism.

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Australian Creative: 2013 Power 20

Posted Feb 05 in Press

In the cringe, self-promotion moment of the week I’ve been selected in a list of creative type people dubbed the ‘Power 20′, by Australian Creative.  However, it’s not that often people publish nice things in print about me – so here’s the article.  Thanks Australian Creative for including me. I also like this quote “If [...]

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